Smile Stylist has dental practices located in both Manchester and Birmingham with a reputation for delivering outstanding results and is recommended by many, including celebrities. Treatments include the latest in invisible braces, such as Invisalign, teeth whitening and veneers.
Dr Sandeep Kumar is the clinic’s principal practitioner. While running several busy practices, Dr Kumar and the management team place a great deal of emphasis on their marketing activities in order to have a steady stream of new patients as well as recommendations from happy patients. Time is of the essence for this team and marketing initiatives need to be high impact with good returns.
The practice was recently awarded Diamond status by Invisalign for completing over 1000 cases to date.
For Smile Stylist it is always a challenge to locate and invite the right kind of prospective patients to their multi-site Open Days. Leaflet campaigns are expensive and difficult to measure if they have any effect on the target audience.
Smile Stylist needed a sustainable solution that generated results.
Apexhub developed a bespoke campaign for Smile Stylist Open Days that included social media advertising coupled with an excellent social media footprint and good page engagement which allowed them to promote to a large and relevant audience on social media.
- Open day attendance was oversubscribed, so additional day had to be added
- 51 event confirmations in Manchester site
- 29 confirmations in Birmingham site
- Increased number of new patients
- Overall marketing spend reduced
“I would recommend Apexhub to any one; they helped start my social network over a year ago, one to one training sessions and always available to help with any questions. If you are new to marketing through social media it is a lot to get your head around, you need these people! Great team and great service. I wish them all the luck in the future.”Dr Sandeep Kumar