Practice Plan is the UK’s leading provider of practice branded dental membership plans.
First established in 1995 and based in Oswestry, Shropshire, the company is committed to helping its clients develop and grow profitable and sustainable dental practices.
Apexhub has worked with Practice Plan since early 2013 to help them with their social media strategy and online marketing. This has included social media channel optimisation, content creation, social media training, event promotion, Facebook advertising and online video campaigns.
Practice Plan wanted to do something fun and entertaining for their audience on social media around a key event in the dental industry calendar, the Dentistry Show, while increasing their Facebook and Twitter engagement.
It had to be different, share-able and do-able! Even better if at the same time this activity could support their favourite charity, Bridge2Aid.
New to the viral video scene, we challenged Practice Plan to do something bold in the name of charity. We planned, organised, filmed and edited a Harlem Shake video clip with the goal of reaching more than 100 shares which would raise £1000K for Bridge2Aid.
- 40+ comments on Facebook post
- 100+ shares on Facebook
- 50K reach within a week
- £1000 raised for charity
- Over £10K in free media value