GC is the global market leader for glass-ionomer materials and also the world’s largest provider of expertise, advancements, product quality and top customer service in the fields of composites, ceramic layering and adhesive systems. GC manufactures some 600 types of products, which are sold in over 100 countries around the world. GC Europe, based in Leuven, Belgium, is the distribution and marketing hub for GC products in Europe.
Apexhub has worked with GC Europe from 2012 on a number of digital initiatives including ezines, email marketing, PPC, social media set-up and training.
GC Europe needed a platform through which to communicate with customers regularly in a digital environment. The product had a be a well designed communication tool that met the needs and engaged the interest of its target audience, while building its email database and social media activity.
Additionally, it had a be a conduit for key opinion leader articles and share the latest scientific data on restorative dentistry, dental materials and clinical techniques.
Apexhub helped GC to create a digital ezine using turning page technology called GC Get Connected. This biannual publication is well designed and shares top quality content free of charge to dental professionals around Europe in a digital format.
To date, three issues of GC Get Connected have been published.
- 3 issues of GC Get Connected published
- Increased GC Europe reputation and thought leadership among dental professionals
- Editions translated into 6 different languages
- 400% growth in subscriber email database