At Apexhub we had previously taken this into consideration when we created a ‘Video Ident’ for Elsie. Here is how. For the audio of the Ident we wanted something obscure and ‘Found’. So we randomly clicked through an open source audio site and our random finding was an audio file of a Japanese Elevator arrival chime (Built by Mitsubishi Electric Corporation).
http://www.freesound.org/people/gregconquest/sounds/188011/ This then was too be used to accompany the animation we had created using the Elsie Logo.
- Our first process when presented with a folder of footage is to go through every clip and tag them using the (MACOSX) ‘Finder’ window tags. Tagging Green for Usable footage and Red for Un-usable.
- Then we go through the ‘Green’ clips and make a note of time codes & specific moments of the footage we think should be included. Most of the time this will be because we believe the clip tells the story, contains a certain individual, a task is performed which is vital to the narrative or because there is something we like about the clip e.g. lighting, camera motion, colours, composition of scene etc.
- The next stage is forming a narrative or story ark. So for this particular brief we were able to form a sequence and identify that this was effectively the journey of 2 editions (same issue, just different covers).
- This may sound simple but drawing out a storyboard of your sequence really does help. Some strange thing occurs seeing a proposed video lay out physically in front of you. It makes you aware of what clips you have and also rough timings.
- Premiere Pro = Colour Grading, De-Noise audio , De-Hum audio,
- After Effects = Animation, VFX, Colour Grading, Typography,
For this particular project we exported the Premiere Pro File into After Effects and did the following:
- Colour Grading
- Created a frame which emulated old 8mm camera’s (animated this to soften and shift constantly to simulate an analogue feel)
- Added Noise to the footage
- Overlaid light leaks
- Photoshopped the image of the dog to use as a quirky backdrop for the weblink. It needed lightening and the image was quite noisy too.
- Blurred lens effects on macro shots
- Added extreme Tilt-shift lens blur on most shots, trying to emulate an analogue appearance
Then once rendered, it should have the filename extension ‘.mp4’ and be reasonable in terms of file size.
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