Where does social media fit into my online marketing plan?

Brendon Macdonald Author: Brendon, social media, Video Leave a Comment

All dental practices will have asked themselves at one point or another whether social media is worthwhile. AND, even if social media is worthwhile, how do you manage it? How much time do you assign to it each day, each week, each month? What do you talk about? Who do you talk about it to? It can become overwhelming fast …

Say Goodbye To Fan-Gates

Apexhub Author: James, Facebook, social media Leave a Comment

From 5 November Facebook pages will no longer be able to use fan-gates or like-gates as a way to gain more likes. If you use apps like ShortStack, Heyo, TabSite for your page, chances are good that you are using a fan-Gating feature, which works by showing different content to fans and non-fans. A popular example of a fan-gate is …

How to Use Social Media in Healthcare to Increase Profits

Apexhub Author: Brendon, social media Leave a Comment

Social media has been successful helping many companies engage their customers and increase revenue. Properly using these tools can have the same effect on medical practices. The key phrase is “properly using.” To properly use social media, your practice should take a few steps to better ensure successful results. These tips have proven to work for companies in all industries. …

Good example of a Social Media Ad Campaign

Apexhub Author: Brendon, social media Leave a Comment

  This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.   Many large consumer marketers now are spending (easily) millions of dollars annually to promote their brands on Facebook, Twitter and other social media platforms.   What does a large advertising campaign look like? To illustrate, the team at SocialCode created …

5 Things You Should Know About Twitter’s New Layout

Sarah Maitland Author: Brendon, social media Leave a Comment

Following on from our recent blog about the changes made to Facebook Pages, here is the low-down on the latest changes in the Twitter profile layout. Here at Apexhub we’ve been test driving the new profiles and have been impressed with the added levels of customisation and revised look and feel that have been incorporated. You might be thinking to …