Apexhub in L1: Life in and around the Tea Factory

Sarah Maitland Author: Sarah, Team Apex Leave a Comment

It’s been all go here at Apexhub since we moved to The Tea Factory on Wood Street, Liverpool, in December 2013, and we have all become very fond of our new home! L1 landmarks We immediately fell for the history and architecture the Ropewalks* area of Liverpool city centre has to offer (*Ropewalks is named after the rope that used to …

Say Goodbye To Fan-Gates

Apexhub Author: James, Facebook, social media Leave a Comment

From 5 November Facebook pages will no longer be able to use fan-gates or like-gates as a way to gain more likes. If you use apps like ShortStack, Heyo, TabSite for your page, chances are good that you are using a fan-Gating feature, which works by showing different content to fans and non-fans. A popular example of a fan-gate is …

How to Use Social Media in Healthcare to Increase Profits

Apexhub Author: Brendon, social media Leave a Comment

Social media has been successful helping many companies engage their customers and increase revenue. Properly using these tools can have the same effect on medical practices. The key phrase is “properly using.” To properly use social media, your practice should take a few steps to better ensure successful results. These tips have proven to work for companies in all industries. …

Good example of a Social Media Ad Campaign

Apexhub Author: Brendon, social media Leave a Comment

  This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.   Many large consumer marketers now are spending (easily) millions of dollars annually to promote their brands on Facebook, Twitter and other social media platforms.   What does a large advertising campaign look like? To illustrate, the team at SocialCode created …

5 Things You Should Know About Twitter’s New Layout

Sarah Maitland Author: Brendon, social media Leave a Comment

Following on from our recent blog about the changes made to Facebook Pages, here is the low-down on the latest changes in the Twitter profile layout. Here at Apexhub we’ve been test driving the new profiles and have been impressed with the added levels of customisation and revised look and feel that have been incorporated. You might be thinking to …